Sofia – Coke
In the realm of social media storytelling, magic reigns supreme, especially when iconic brands like Coca-Cola, Disney, and the enchanting Sofia Carson collaborate. To celebrate Disney’s 50th anniversary, Coca-Cola unveiled five commemorative bottles with Sofia Carson’s help. This seemingly effortless production took seven hours and two expert teams working simultaneously at four iconic Disney locations: Cinderella Castle, the Tree of Life at Animal Kingdom, Spaceship Earth at Epcot Center, and the Tower of Terror at Hollywood Studios.
Logistically, we merged two technical crews, harnessed a cutting-edge 360 dolly, and relied on a wizardly production team to conjure up a truly magical promotion. We wrapped up in time for Sofia to immerse herself in the Disney experience, celebrating the release of her new album with family and friends. In true Disney and Coke fashion, this tale and production ended with magic and effervescent joy.