PGT Security
All impact-resistant windows are built pretty much the same way, but not all are created equal. PGT is a Florida-based company that realizes the importance of having top tier glass, especially in hurricane-prone areas. We leveraged three broadcast commercials to emphasize the different aspects that prove PGT outshines their competition. In this 30-second spot we highlighted how these products can protect a home and the family inside from a break-in. Our producers and director worked with the client to come up with the concept of a woman being at home alone talking to her mom on the phone. In true, relatable fashion the mother is concerned but the woman knows she doesn’t have to worry about intruders because she’s protected by her impact-resistant windows and doors. Here, we once again gave viewers a unique perspective of the inside of the glass showing each layer with a 3D graphic element to really drive-home the idea that PGT is the best.