PGT Benefits
All impact-resistant windows are built pretty much the same way, but not all are created equal. PGT is a Florida-based company that realizes the importance of having top tier glass, especially in hurricane-prone areas. We leveraged three broadcast commercials to emphasize the different aspects that prove PGT outshines their competition. In this 60-second spot we highlighted multiple benefits of these products. Our crew spent a full week shooting video and stills inside a beautiful home in Sarasota, FL. We also spoke with the home owner, and were able to draw on his interview as well as b-roll collected during the shoot to create multiple social media posts that helped expand the reach of the campaign. In addition to the exquisite location and filming, we were able to add in a 3D graphic element to really drive-home the idea that PGT is the best. We were able to take viewers inside the glass; giving them a first hand look at exactly how PGT is able to back their claims of “always on” hurricane protection, home security, sound reduction, and more.