Multi-Stream Video Channels for Production Companies
Multi-stream video channels are reshaping video production companies by offering diverse output platforms, wider audience reach, and fresh creative avenues.
This is such an exciting time in the video production company!
With so many output channels, there is no shortage of content and new ideas to keep up with the technology age that we live in.
Our job as a video production company is to cater to both client and audience, and with so many viewers, there is now an audience and an outlet for anything the creative department can dream up.
Read more: Film & Commercial Production Crew Roles Explained | Skystorm Guide
The Explosion of Content Platforms
From Broadcast to Cable to Streaming
Watching TV used to be so simple, or at least it seems that way in retrospect. First, there were just a handful of networks. Then, broadcast TV gave way to cable.
But even then, the number of channels multiplied exponentially. The combination of advertising and affiliate fees delivered approximately $90 billion annually to a small group of content companies.
Why Variety Calls This a New Media Universe
Variety really nailed it in their recent issue, “That was then, this is now.” Hollywood’s participation in the likes of Sling TV and HBO Now is something akin to baby Kal-El launching out of planet Krypton in Superman, A culture facing the threat of extinction is seeking to find life for itself elsewhere in the solar system.
This metaphor beautifully captures the reinvention happening across the media and entertainment landscape, where old models are being shed and reborn into new formats and ecosystems.
What “Multi-Stream Video Channels” Means
For production companies, multi-stream video channels mean flexibility, adaptability, and opportunity.
It’s no longer just about delivering a single commercial to a TV spot, it’s about crafting content that can be deployed across streaming platforms, social media, mobile apps, OTT services, and more.
