Coates Golf “Set Your Game Free”
8Brand Launch Campaign
Coates Golf came to Skystorm Productions to build a video campaign to help launch their new brand. The goal of this launch was to cement the Coates Golf brand as the pioneer of serious female golf hardware, textiles, and accessories. Targeting the female golf revolution, who are fashionable and classy yet still athletic and unapologetic.
This 30-second spot was our chance to make a real public statement for the Coates Golf brand – what this brand is about and where in the marketplace they are planting their flag. We are making a statement, announcing a revolution and taking a stand in one fell-swoop. We have done that by pairing an emotional dialogue of defiance and revolution, with visuals leaving no question about the brand profile and how seriously they take the sport.
This commercial took advantage of filming at some of the best golf courses in Florida. The visuals were highly stylized, contrasting and intimate, paired with primal audio to deliver a powerful statement.
Since the time of this campaign, Coates has enjoyed a successful brand launch that brought them into nationwide specialty golf retailers and sporting goods stores. All individual videos from this commercial series have won both Telly and Addy Awards.
