Night Runner Branding Video
Night Runner Brand Launch Commercial
Night Runner came to Skystorm Productions as a Kickstarter product that has grown by leaps and bounds since our first production with them.
Night Runner was setting out to conquer the issue of runners’ safety. Every 8 minutes, a runner or walker is injured by a vehicle, and half of those occur between 6pm-12pm. It was our job to show the world that Night Runner and its shoe lights were the best kept secret amongst those that seek their fitness at night.
To capture the functionality and uniqueness of this product, Skystorm used intimate cinematography with an Alexa camera package. The imagery in this video was complimented by deep blacks, vibrant color, and purposeful sound design. The video begins with the experience of a night run using Night Runner LED Shoe Lights to light the path. The experience progresses in slow motion providing the viewer a detailed perspective of the product and its innovative design.
With the use of our dynamic visuals, Night Runner was given the edge that it needed to provide an impactful yet informative promotional video for its viewers. We have since gone on to work with Night Runner on other projects such as product shots and promo videos – including the one that landed them a deal on ABC’s Shark Tank.