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The Matrix's iconic bullet time effect may soon go live! Discover how NHK's breakthrough camera system could deliver real-time multi-angle replays for sports and events.

4K video production isn’t just for ultra-HD TVs, it’s a powerful creative tool for filmmakers, marketers, and brands. From sharper edits to flexible framing and future-proof content, discover why starting with 4K is now the smart standard for video storytelling.

Go inside a sports production truck and see how NFL broadcasts run. Learn about camera feeds, audio mixing, replay tech, and split-second decisions.

GoPro cameras have democratized high-quality videography, enabling amateurs to capture stunning, professional-grade footage in extreme conditions - revolutionizing action sports cinematography.

First-person POV filming is surging in popularity, but does it enhance storytelling or just follow trends? We examine when this technique works (Nike ads, horror films) and when it falls flat.