The Challenge
FARO Technologies, leading global source for 3D measurement, imaging and realization technology, needed a fresh way to launch their Blink™ Imaging Laser Scanner—a tool that revolutionizes jobsite oversight and safety. But how do you make laser scanning relatable to construction crews? Skip the specs and speak their language.
Our Solution
Skystorm created Swear Jar—a fast, funny, and brutally honest take on construction site chaos. By framing FARO’s tech as the solution to avoidable mistakes (and the swearing they cause), we delivered key product benefits in under 60 seconds while keeping crews laughing.
The Results
- 200K+ views in the first week—proving B2B doesn’t have to be boring
- 17% average conversion rate—driving serious demand for Blink™
- Praise from the construction community—for nailing their daily struggles
Services
“This was super fun to produce with you all—looking forward to the next opportunity!”
