The Challenge
CGI, a leader in impact-resistant windows, needed to connect with Millennials entering the housing market – an audience they hadn’t traditionally targeted. The goal? Create a campaign that resonated with this demographic’s values (humor, authenticity, and digital-first content) while educating them on CGI’s products.
Our Solution
Skystorm developed “Rod McDee & The Rod Squad” – a multi-platform campaign featuring:
- A 30-second commercial blending technical product benefits with punchy humor
- A 6-month social media strategy with 240 unique concepts (TikTok, Facebook, Instagram Reels)
- A mini-podcast series positioning CGI as both an expert and entertainer
The Results
- $15M+ in revenue from campaign engagement
- 11M+ impressions across social platforms
- Positioned CGI as the “leader in impact-resistant windows AND hilarious content”
Services
“Skystorm’s campaign made us relevant to a whole new generation.”
“Skystorm’s campaign made us relevant to a whole new generation.”
