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Rod McDee & The Rod Squad

Explore how Skystorm Productions transformed ordinary product marketing into an unforgettable campaign garnishing over $15M in revenue and over 11M impressions, with the hilarious and charismatic Rod McDee and the Rod Squad.

Client

CGI

Category

Industry

Home Improvement Products
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Video
The Challenge

CGI, a leader in impact-resistant windows, needed to connect with Millennials entering the housing market — an audience they hadn’t traditionally targeted. The goal? Create a campaign that resonated with this demographic’s values (humor, authenticity, and digital-first content) while educating them on CGI’s products.

Our Solution

Skystorm developed “Rod McDee & The Rod Squad”—a multi-platform campaign featuring:

  • A 30-second commercial blending technical product benefits with punchy humor
  • A 6-month social media strategy with 240 unique concepts (TikTok, Facebook, Instagram Reels)
  • A mini-podcast series positioning CGI as both an expert and entertainer
The Results
  • $15M+ in revenue from campaign engagement
  • 11M+ impressions across social platforms
  • Positioned CGI as the “leader in impact-resistant windows AND hilarious content”

Services

Concept Development
Pre-Production
On-Location Production
Post-Production
Social Media Strategy – Production
“Skystorm’s campaign made us relevant to a whole new generation.”
– Debbie Bondozi, Sr. Channel Marketing Manager, PGTI
The Process

Skystorm Productions developed a 30-second commercial to encapsulate the essence of Coates Golf. Through a powerful dialogue of defiance and revolution paired with stunning visuals filmed at premier Florida golf courses, we highlighted the brand’s seriousness about the sport and its commitment to empowering women golfers. Contrasting, intimate visuals combined with primal audio created an emotional, unforgettable experience. This campaign firmly planted Coates Golf’s flag in the industry while positioning them as the trailblazer for female golfers.

The Result

Skystorm Productions developed a 30-second commercial to encapsulate the essence of Coates Golf. Through a powerful dialogue of defiance and revolution paired with stunning visuals filmed at premier Florida golf courses, we highlighted the brand’s seriousness about the sport and its commitment to empowering women golfers. Contrasting, intimate visuals combined with primal audio created an emotional, unforgettable experience. This campaign firmly planted Coates Golf’s flag in the industry while positioning them as the trailblazer for female golfers.

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“Skystorm’s campaign made us relevant to a whole new generation.”
– Debbie Bondozi, Sr. Channel Marketing Manager, PGTI

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Rod McDee & The Rod Squad
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Skystorm’s campaign made us relevant to a whole new generation.
- Debbie Bondozi, Sr. Channel Marketing Manager, PGTI

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