Brand Launch Campaign

The Challenge CGI, a leader in impact-resistant windows, needed to connect with Millennials entering the housing market — an audience they hadn’t traditionally targeted. The goal? Create a campaign that resonated with this demographic’s values (humor, authenticity, and digital-first content) while educating them on CGI’s products. Our Solution Skystorm developed “Rod McDee & The Rod

The Challenge CGI, a leader in impact-resistant windows, needed to connect with Millennials entering the housing market — an audience they hadn’t traditionally targeted. The goal? Create a campaign that resonated with this demographic’s values (humor, authenticity, and digital-first content) while educating them on CGI’s products. Our Solution Skystorm developed “Rod McDee & The Rod