Converge Brand Video BTS
Commercial Branding Video – Behind The Scenes
To launch the rebranding of Converge Worldwide, Converge partnered with Skystorm to create a visual message that will reach viewers in an inspirational way. Gabe Desoto, Director of Marketing at Converge, sought to recreate Converge’s logo to represent Christ and the message behind Converge Worldwide: the convergence of people from all over the world to tell of what Christ has done for us all.
Skystorm used motion graphics as well as physical elements in the studio to create a live action logo for Converge. The visual aesthetics of the logo elements in studio were designed to give them an “other worldly” effect while also giving them recognizable texture similar to that of slate rock.
Wally Argueta, Skystorm’s Director of Photography, explains that by having actual members of Converge featured in the video as talent, provided an emotional aspect to further drive people to fully understanding the mission of Converge and to be able to see themselves in the place of the actors.