AAA – Contortionist
Skystorm produced “The Contortionist” as part of a social media marketing campaign to educate AAA members on the additional benefits of being a cardholder. The challenge was to influence consumers to perceive AAA as a full service company that offers more then just a “towing service”.
The goal was to utilize digital media to illustrate the “show your card and save” program benefits. Within a few hours of being uploaded to YouTube it received over 2,000 views.
Skystorm’s creative team, including an Emmy award-winning scriptwriter and a Cleo award-winning director, responded with ideas for four imaginative viral videos for AAA’s marketing campaign. AAA was so impressed with the concepts that they chose to expand their social media campaign to include all four innovative spots.