The Barnett Group Sales Video
Motivating real estate agents to join the company
The Barnett Group is a real estate company with a unique business model that allows its realtors to keep 100% of the commissions they earn. Despite their superior business model and significant advantages for the realtor they were having a difficult time recruiting new real estate agents.
SkyStorm's creative team listened to their challenges and created a script using persuasive testimonials to draw the viewer in and motion graphics showing the exciting financial benefits of joining The Barnett Group.
SkyStorm coordinated all the casting, location scouting and shooting for 3 locations and 6 actors as well as a host. SkyStorm handled all of the post-production and delivered a direct mail DVD and web video for use on the company's website and popular video sharing websites. The end result was an increase in new real estate agents joining the company within a 90 day period.
"We have put the video on YouTube and have gotten calls from as far away as California. The end result was far better than our expectations. When real estate picks up, I would love to do another one!"
Marcia Barnett, Owner, The Barnett Group
Skystorm blog
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Of the production companies I’ve worked with over the past 10 years, Skystorm is the best! You understand partnering, customer service, and quality production. For the past three years you have made me look good to my Chamber of Commerce and Convention & Visitors Bureau clients with your flexibility, responsiveness, creativity and very talented team members. It is comforting to know that when I am faced with an unexpected challenge, you embrace it as “our challenge.” I appreciate the fact that you are proactive in helping me navigate the production process and you always produce the best possible quality product while considering our budget.